Thanks to the strawberry breeding licensed by New Fruits, ie. the licensor, our plant nursery has increased and traded market-leading varieties for years. Varieties like Alba, Asia, Roxana e Syria, whose demand remains highly stable in European and Italian markets, and recently born ones like Tea, Olympia e FragolAurea, have swept off the clients feet thanks to their taste, high yield and adaptability. Needless to say, this is a clear proof that shows Mr. Danesi’s willingness and ability to perfectly combine quantity and quality.
Started in 2010, Geoplant’s breeding is a controlled crossing technique that replaces the New Fruits traditional one thanks to the use of breeders instead of bees. In the last few years, this method has given birth to Talia, a late-ripening June-bearing strawberry of excellent quality, and to Auge, an ever-bearing whose yield is pretty high.